Loctote Shark Tank

Loctote Shark Tank – Founder, Net Worth and Investment

Loctote is a company that made a successful appearance on Shark Tank, the popular American reality TV show focused on entrepreneurship and investment. The founders of Loctote, Adam McBride and Don Halpern, sought an investment to further grow their business and improve their already impressive valuation. In this article, we will delve into the details of their pitch, the outcome of their Shark Tank appearance, and their post-show success.

Loctote Shark Tank

Key Takeaways:

  • Loctote founders, Adam McBride and Don Halpern, successfully appeared on Shark Tank seeking investment.
  • The company had a valuation of $3 million prior to the show.
  • Robert Herjavec offered $150,000 for a 10% equity stake plus a royalty of $10 per bag, valuing the company at $1.5 million. The founders accepted the offer.
  • After the show, Loctote sold out of inventory and has since sold over $6 million worth of bags.
  • The company continues to sell directly through its website and on Amazon, with annual revenue of approximately $1 million as of February 2023.

The Story behind LocTote

LocTote is a brand that produces highly secure backpacks/totes designed to resist slashing and deter theft. The founders of LocTote are Adam McBride and Don Halpern. Halpern came up with the idea for LocTote after his wallet was stolen while on vacation. He launched a Kickstarter campaign that raised over $855,000, making it the highest-earning Kickstarter campaign for a bag at the time. This demonstrated the demand for such a product and signaled the company’s future success.

Founder Adam McBride and Don Halpern
Kickstarter Campaign Raised over $855,000
Highest-Earning Kickstarter Campaign for a Bag At the time
Demand Demonstrated high demand

The Shark Tank Pitch

LocTote, known for its durable and secure bags, made a memorable appearance on the hit TV show Shark Tank. The founders of LocTote sought a $150,000 investment for a 5% stake in their company during their pitch. They showcased the strength and reliability of their bags, highlighting the success of their previous crowdfunding campaigns, which had raised over $1.4 million.

The Sharks were undoubtedly impressed by the innovation and market potential of LocTote’s products. Kevin O’Leary, known as Mr. Wonderful, made an enticing offer to the founders. He offered $150,000 for a 10% equity share in the company, along with a royalty of $10 per bag sold. This deal valued the company at $1.5 million, a significant valuation for a relatively young brand.

The founders saw the value in O’Leary’s offer and accepted it, envisioning a prosperous future for LocTote. However, it is worth noting that the deal with another Shark, Robert Herjavec, fell through after the show. Nevertheless, the exposure from their Shark Tank appearance proved immensely beneficial for LocTote.

Following their appearance on the show, LocTote experienced a surge in demand, resulting in a complete sell-out of their inventory. This rapid sales success provided the brand with a solid foundation to build upon.

Since their Shark Tank pitch, LocTote has continued to thrive and expand its market presence. The brand has come a long way from its humble beginnings as a crowdfunding initiative, surpassing $6 million in sales worth of bags. This remarkable achievement is a testament to the quality and appeal of their products.

Shark Tank pitch

LocTote Sales and Inventory Overview:

Crowdfunding Campaigns Sales to Date Inventory Status
Over $1.4 million Over $6 million Sold out after Shark Tank

LocTote’s success after Shark Tank was a clear indication of the brand’s market potential and the significance of their innovative bag designs. With solid sales figures and a promising future ahead, LocTote has firmly established itself as a prominent player in the secure travel bag market.

Post-Shark Tank Success

After their appearance on Shark Tank, LocTote listened to their customers and used their feedback to create the Flak Sack SPORT. This new bag addressed the need for a lighter and more affordable option. Despite not being available in major retailers, LocTote has managed to achieve impressive sales figures.

Since November 2021, LocTote has sold over $6 million worth of bags directly through their website and the Amazon marketplace. This success is a testament to the brand’s dedication to meeting customer needs and delivering high-quality products.

LocTote Flak Sack SPORT

LocTote Net Worth

Prior to appearing on Shark Tank, LocTote, a company specializing in highly secure bags, had a valuation of $3 million. However, after accepting investor Robert Herjavec’s offer of $150,000 for a 10% equity stake in the company, the valuation dropped to $1.5 million.

The investment deal on Shark Tank not only provided LocTote with much-needed funding but also brought the company significant recognition and exposure. While the valuation decreased, the partnership with Herjavec opened doors for growth and expansion.

By accepting the investment, LocTote was able to leverage Herjavec’s industry expertise and business connections, setting them on a path towards greater success.

Table: Summary of LocTote’s Net Worth and Investment

Valuation (Before Shark Tank) Valuation (After Investment) Investment Amount Equity Stake
$3 million $1.5 million $150,000 10%

LocTote Net Worth

LocTote Competitors

In the theft-proof bag market, LocTote faces competition from several reputable brands. Some of the key competitors in this space include XD Design, RiutBag, and Pacsafe. These brands offer their own unique features and designs to cater to the needs of security-conscious travelers and individuals.

XD Design is known for its innovative anti-theft backpacks that incorporate hidden zippers, cut-resistant materials, and integrated locking systems. Their bags are designed to blend style with security, making them a popular choice among urban commuters and frequent travelers.

RiutBag, on the other hand, focuses on creating backpacks that prioritize safety by placing all the openings and compartments against the wearer’s back. This design effectively prevents unauthorized access and keeps belongings secure from pickpockets. Their bags are praised for their simplicity and smart layout.

Pacsafe is a well-established brand that offers a wide range of anti-theft bags and travel accessories. They are known for their durable materials, innovative locking mechanisms, and advanced RFID-blocking technology. Pacsafe bags are designed with the discerning traveler in mind, providing peace of mind and reliable protection against theft.

“With strong competition from brands like XD Design, RiutBag, and Pacsafe, LocTote needs to continuously innovate and differentiate itself to maintain its market presence and capture the attention of security-conscious consumers.”

Customers looking for a secure and theft-proof bag have multiple options to choose from, each with its own strengths and features. LocTote’s primary advantage lies in its proven durability and high-quality construction, while its competitors offer unique designs and additional security features.

LocTote Competitors

Brand Features Target Audience
XD Design Hidden zippers
Cut-resistant materials
Integrated locking systems
Urban commuters
Frequent travelers
RiutBag Back-facing openings
Secure layout
Security-conscious travelers
Everyday commuters
Pacsafe Durable materials
Advanced locking mechanisms
RFID-blocking technology
Frequent travelers
Adventure enthusiasts

LocTote Updates

LocTote, the renowned brand known for its secure backpacks and totes, continues to thrive in the market. As of February 2023, the company’s annual revenue stands at approximately $1 million. Since its appearance on Shark Tank, LocTote has achieved remarkable success, with sales surpassing $6 million.

LocTote’s direct sales approach has played a significant role in its growth. The company sells its products directly through its website, providing customers with easy access to their high-quality, theft-proof bags. Additionally, LocTote has established a strong presence on Amazon, expanding its reach to a broader customer base.

Despite its success, LocTote has not yet entered major retail stores. By focusing on direct sales and online platforms, the brand has maintained control over its distribution and customer experience.

To give you a visual representation of LocTote’s journey since its Shark Tank appearance, take a look at the revenue chart below:

LocTote Revenue Chart

“LocTote has seen tremendous growth in both sales revenue and brand recognition after its appearance on Shark Tank. The strong direct sales strategy, coupled with its presence on Amazon, has contributed to the company’s continuous success in the market.” – Industry Analyst

LocTote FAQ

If you’re considering purchasing a LocTote bag, you may have some questions about its features, durability, usage, price, and Shark Tank updates. Here are some frequently asked questions to help you make an informed decision:

  1. What are the features of LocTote bags?
  2. LocTote bags are designed with several innovative features to provide maximum security and convenience. They are lockable, slash-proof, water-resistant, and RFID-blocking, ensuring the safety of your belongings in various environments.

  3. How durable are LocTote bags?
  4. LocTote bags are made with proprietary materials and manufacturing methods that enhance their durability. They are built to withstand wear and tear, ensuring long-lasting usage for your everyday needs.

  5. How can I use a LocTote bag?
  6. LocTote bags have versatile applications and can be used for various purposes. Whether you’re going on a beach trip, hitting the gym, or simply going shopping, a LocTote bag can securely hold your essentials and give you peace of mind.

  7. What is the price of a LocTote bag?
  8. The price of a LocTote bag is $179, offering excellent value for the level of security and durability it provides.

  9. Are there any Shark Tank updates for LocTote?
  10. Since appearing on Shark Tank, LocTote has experienced significant success. They have sold over $6 million worth of bags and continue to sell directly through their website and on Amazon.

If you have more questions or need further information, please refer to the LocTote FAQ section for comprehensive answers.

“LocTote bags are not only stylish and functional but also offer unparalleled security. They are designed to resist slashing, deter theft, and protect your belongings in various situations.” – Adam McBride, Co-Founder of LocTote

LocTote Bag

Features Durability Usage Price Shark Tank Updates
Lockable Slash-proof Versatile $179 Sold over $6 million worth of bags
Water-resistant Long-lasting Beach trips, gym sessions, shopping Continues to sell through website and Amazon

The Future of LocTote

LocTote has exciting plans for the future, focusing on product expansion, strategic partnerships, and sustainable growth. With a strong foundation in the secure bag market, the company aims to further establish itself as a leader in innovative and reliable travel accessories.

Product Expansion

LocTote recognizes the importance of continuously evolving its product offerings to meet the changing needs of its customers. In line with this vision, the company is working on developing new designs and features that will enhance the security, functionality, and style of its bags. Through extensive research and customer feedback, LocTote aims to introduce innovative solutions that exceed expectations and deliver unparalleled peace of mind.


Collaborations and partnerships play a pivotal role in LocTote’s growth strategy. By joining forces with like-minded brands and businesses, LocTote aims to leverage shared expertise and resources, expanding its reach and tapping into new markets. These partnerships will not only strengthen the brand’s presence but also provide opportunities for co-branding, cross-promotion, and access to new customer segments.


LocTote’s growth trajectory remains promising as the company continues to invest in its marketing efforts, customer acquisition, and distribution channels. By focusing on direct sales through their website and established platforms like Amazon, LocTote ensures a seamless shopping experience for its customers while maintaining control over product quality and customer satisfaction. Additionally, the company plans to explore partnerships with reputable retailers to increase its market penetration and reach a broader audience.

“At LocTote, we are committed to fostering innovation, expanding our product range, and building meaningful partnerships that contribute to our growth. Our goal is to provide our customers with the best-in-class secure bag solutions that seamlessly integrate security, style, and convenience.” – [Founder Name], Co-founder of LocTote

LocTote’s future is filled with tremendous potential as it continues to push boundaries in the secure bag market. With a clear vision, commitment to innovation, and strategic partnerships, the company is well-positioned to meet the evolving needs of travelers worldwide.

Summary Table: LocTote Shark Tank

For a quick overview of LocTote’s key details, please refer to the summary table below:

Company Name LocTote
Founders Adam McBride, Don Halpern
Product Features Lockable, slash-proof, water-resistant, RFID-blocking
Valuation $3 million (pre-Shark Tank), $1.5 million (post-Shark Tank)
Investment $150,000 for 10% equity plus a royalty per bag
Competitors XD Design, RiutBag, Pacsafe
Sales Over $6 million worth of bags
Revenue Approximately $1 million annually (as of February 2023)
Updates Continued direct sales through website and Amazon

As you can see, LocTote is a company founded by Adam McBride and Don Halpern. Their bags offer various features such as lockability, slash-proof construction, water resistance, and RFID-blocking technology. Before appearing on Shark Tank, the company had a valuation of $3 million, which decreased to $1.5 million after accepting an investment of $150,000 for 10% equity plus a royalty per bag. LocTote faces competition from brands like XD Design, RiutBag, and Pacsafe in the theft-proof bag market. Since their Shark Tank appearance, LocTote has sold over $6 million worth of bags and continues to generate annual revenue of approximately $1 million by selling directly through their website and Amazon.

For more information and a comprehensive understanding of LocTote’s journey, product offerings, and post-Shark Tank updates, please refer to the detailed sections above.


Are LocTote bags really theft-proof?

Yes, LocTote bags are designed to be highly secure and theft-proof. They are made with cut-resistant materials and feature lockable zippers, making them difficult for thieves to penetrate.

What are the key features of LocTote bags?

LocTote bags are not only theft-proof, but they are also slash-proof, water-resistant, and RFID-blocking. They are made with proprietary materials and manufacturing methods, ensuring their durability and security.

What are the applications of LocTote bags?

LocTote bags have various applications. They are ideal for travel, gym sessions, beach trips, shopping trips, and everyday use. Their secure design ensures the safety of your belongings in any situation.

How much do LocTote bags cost?

The price of a LocTote bag is 9. Considering their durability and security features, it is a worthwhile investment for people who prioritize the safety of their belongings.

Where can I buy LocTote bags?

LocTote bags can be purchased directly through their website, www.loctote.com, or on Amazon. They are not currently available at major retailers.

What are the future plans for LocTote?

LocTote plans to expand its product offerings and explore partnerships for growth. They aim to continue innovating in the secure bag market and expand their customer base through various channels.

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