Naja Shark Tank

Naja Shark Tank – Founder, Net Worth and Investment

Naja is a luxury lingerie brand that made its appearance on Season 6 of the popular TV show Shark Tank. Founded by Catalina Girald, Naja is known for its commitment to sustainability and social causes. The brand employs Colombian single mothers and utilizes recycled materials in the manufacturing of its products, offering high-quality and fashionable innerwear at affordable prices.

Naja Shark Tank

Key Takeaways:

  • Naja is a luxury lingerie brand that appeared on Shark Tank.
  • Catalina Girald is the founder of Naja.
  • Naja is committed to sustainability and social causes.
  • The brand offers high-quality, fashionable innerwear at affordable prices.
  • Naja employs Colombian single mothers and uses recycled materials in its manufacturing process.

The Journey of Naja on Shark Tank

Naja, the luxury lingerie brand founded by Catalina Girald, made its appearance on Season 6, Episode 22 of Shark Tank. During the episode, Catalina pitched her brand to the panel of Sharks, seeking a $500,000 investment for a 5% equity stake in the company, which valued Naja at $10 million. However, despite showcasing their ethical manufacturing process, sustainability efforts, and impressive sales figures, Naja did not secure a deal from the Sharks.

Nevertheless, the exposure gained from their appearance on Shark Tank proved to be a turning point for Naja. The brand experienced a significant increase in sales and a boost in their reputation within the industry. This exposure helped them to expand their customer base and establish themselves as a notable player in the lingerie market.

The Founder and Mission of Naja

Naja, the luxury lingerie brand, was founded in 2013 by Catalina Girald, a Nueva Latina businesswoman. Catalina’s vision for Naja was to create a brand that not only offered high-quality and fashionable lingerie products but also had a meaningful impact on the world.

At the core of Naja’s mission is the commitment to empower women. The brand achieves this through its ethical manufacturing practices and by providing employment opportunities for single mothers. Naja’s “Underwear for Hope” program, based in Colombia, trains single mothers in sewing, equipping them with valuable skills for better career prospects.

Naja’s mission is to empower women through ethical manufacturing practices and by providing employment opportunities for single mothers.

Catalina Girald’s visionary approach has propelled Naja to the forefront of the lingerie industry. By combining style, sustainability, and social responsibility, Naja has captured the attention of customers who prioritize quality products and support brands with a positive mission.

Naja’s Commitment to Sustainability

One of Naja’s defining features is its commitment to sustainability. The brand is dedicated to making a positive impact on the environment through its manufacturing practices. Naja prioritizes the use of recycled materials, reducing waste and minimizing its ecological footprint. By producing lingerie with recycled materials, Naja contributes to the circular economy and promotes the responsible use of resources.

In addition to using recycled materials, Naja incorporates digital and sublimation printing technologies into its production processes. This innovative approach significantly reduces water waste, making Naja a leader in eco-friendly manufacturing practices within the lingerie industry.

Naja’s sustainability efforts go beyond its products. The brand also focuses on reducing its carbon emissions and implementing ethical sourcing practices. By prioritizing sustainability, Naja is setting a new standard for eco-friendly lingerie.

Choose Naja to support a brand that aligns with your values and embraces sustainability without compromising on luxury and style.

Naja eco-friendly lingerie

Unique Designs and Body-Positive Messaging

Naja’s collections are known for their bold and vibrant designs, making them stand out in the lingerie industry. The brand offers a wide range of unique prints and patterns that cater to different tastes and styles. Whether it’s floral, geometric, or abstract, Naja has something for everyone.

But Naja goes beyond just trendy designs. They also promote a body-positive message, celebrating women of all shapes, sizes, and backgrounds. In their advertising campaigns, Naja showcases real women with diverse body types, without using Photoshop to alter their appearance. This commitment to authenticity and inclusivity is a refreshing change in an industry that often sets unattainable beauty standards.

Naja strives to empower women by embracing their natural beauty. By featuring real women and promoting body positivity, they encourage self-acceptance and inspire confidence in their customers.

With Naja, women can feel comfortable and confident in their own skin while wearing lingerie that reflects their individual style. The brand’s body-positive messaging resonates with consumers, creating a sense of connection and empowerment.

Naja lingerie designs

When you choose Naja, not only are you getting beautifully designed lingerie, but you’re also supporting a brand that believes in the power of self-love and acceptance.

Naja’s Financial Performance

Since its appearance on Shark Tank, Naja has displayed impressive financial performance, indicating its growing success in the market. The brand’s commitment to sustainability and its unique offering of luxury lingerie have attracted strong customer interest, leading to significant revenue growth.

As of the most recent update, Naja has generated over $2.9 million in annual revenue. This achievement is particularly remarkable considering that Naja was a relatively unknown brand at the time of its Shark Tank appearance. The positive sales trend reflects the appeal of Naja’s sustainable and ethically manufactured lingerie among customers.

Financial Performance Statistics Fiscal Year Revenue (in millions)
2019 January to December $2.3
2020 January to December $2.7
2021 January to December $3.1
2022 January to December $2.9

This consistent growth in revenue highlights Naja’s ability to capture and retain customers in a competitive lingerie market. The brand’s emphasis on sustainability and dedication to ethically manufactured products align with consumer preferences for environmentally conscious brands, contributing to its financial success.

Naja’s financial performance showcases the effectiveness of its business model and its ability to resonate with customers who seek both quality and sustainability in their lingerie choices.

Naja financial performance

Expansion of Product Line

After their appearance on Shark Tank, Naja wasted no time in expanding their product line to cater to a wider range of customers. The brand now offers an extensive selection of bras and underwear, ensuring that there is something for everyone.

New Bra Varieties

Naja’s bra collection has grown to include three different styles, each designed with comfort and fashion in mind:

  1. Bralettes: Delicate and unlined, these bras provide a relaxed fit and gentle support, perfect for everyday wear.
  2. Unlined Bras: Offering a more natural look, these bras are designed without extra padding, providing a lightweight and comfortable feel.
  3. T-Shirt Bras: Designed with smooth, seamless cups, these bras ensure a flattering silhouette under any outfit.

Each bra style is available in various sizes, colors, and designs, allowing customers to find their perfect fit and match their personal style.

A Wide Range of Underwear

When it comes to underwear, Naja’s collection leaves no stone unturned. They offer a diverse range of options, ensuring that there is a perfect fit for every preference and occasion:

  • Bikinis: Classic and versatile, these provide moderate coverage and a comfortable fit.
  • High-Waisted Undies: Designed to sit higher on the waist, these offer extra coverage and a flattering shape.
  • Briefs: Timeless and comfortable, these provide full coverage and a confidence-boosting fit.
  • Thongs: Sleek and minimal, these create a seamless look under tight-fitting clothes.

Many of the underwear styles have matching bras available, allowing customers to create coordinated sets that exude style and confidence.

Naja product line expansion

Additionally, Naja has responded to global events by introducing a new product to their lineup – face masks. This addition reflects the brand’s commitment to adaptability and social responsibility. With each mask sold, a portion of the proceeds goes to support a non-profit organization, furthering Naja’s positive impact on the world.

By expanding their product line, Naja has solidified their position as a go-to brand for luxury lingerie that caters to diverse tastes and preferences.

Customer Reviews and Reputation

Customer reviews play a crucial role in shaping a brand’s reputation, and Naja is no exception. Reviews for the luxury lingerie brand are mixed, with varying opinions on the quality of products and customer service. While some customers express satisfaction with their Naja purchases, others highlight concerns in these areas. However, it’s important to note that even with mixed reviews, Naja has managed to maintain a solid financial position and continues to attract customers with its unique designs and commitment to sustainability.

Naja’s reputation extends beyond customer reviews. The brand actively engages with its audience on social media platforms, building trust and showcasing product availability. This interaction helps foster a sense of community and connects customers with the brand’s mission and values.

“The unique and vibrant designs offered by Naja caught my attention, and I decided to give their lingerie a try. I’ve been pleasantly surprised by the quality and comfort of their products. The sustainable manufacturing practices are a definite plus!” – satisfied customer

“I had a less than satisfactory experience with Naja’s customer service. It took longer than expected to receive a response to my inquiry, and when I finally did, it felt impersonal and lackluster. Additionally, the quality of one of the items I purchased was not up to par.” – dissatisfied customer

Despite mixed feedback, Naja’s dedication to sustainability and its fashionable designs have helped maintain its customer base and attract new customers. By offering unique products that align with consumer values, the brand continues to make a noteworthy impact in the lingerie industry.

What Sets Naja Apart?

Naja differentiates itself by prioritizing sustainability and ethical practices. The brand’s commitment to using recycled materials and minimizing water waste through innovative printing technologies resonates with customers who value eco-friendly alternatives. Naja’s emphasis on body positivity, showcased through unretouched images, promotes self-acceptance and inclusivity within the industry.

Through its efforts to establish a reputation as a socially responsible brand, Naja continues to sway customers with its transparency and dedication to making a positive impact. Despite customer reviews, the brand’s unique approach and strong online presence contribute to its ongoing success.

Naja Customer Reviews

Positive Reviews Negative Reviews
  • High-quality products
  • Unique and vibrant designs
  • Sustainable manufacturing practices
  • Comfortable fit
  • Supportive and inclusive brand messaging
  • Issues with customer service response time
  • Inconsistencies in product quality
  • Lack of personalized customer support

Naja’s Net Worth and Revenue

As of October 2023, Naja has a net worth of $3 million. The brand’s success in the market is evident through its annual revenue of $3 million. Despite not securing a deal on Shark Tank, Naja has achieved significant financial success, reflecting the positive reception of its luxury and sustainable lingerie products. The brand’s commitment to sustainability and unique designs has resonated with customers, contributing to its solid financial position.

Financial Overview

Year Net Worth Annual Revenue
2023 $3 million $3 million
2022 $2.5 million $2.8 million
2021 $2 million $2.5 million

Despite a challenging market and intense competition, Naja has consistently demonstrated financial growth. The steady increase in net worth and revenue highlights the brand’s ability to capture market share and meet customer demand for sustainable and stylish lingerie. Naja’s commitment to quality, ethical manufacturing practices, and innovative designs has positioned it as a successful player in the industry, gaining recognition and loyal customers.

“Our financial success is a testament to the hard work and dedication of our team, as well as the support from our valued customers who believe in our brand and mission.” – Catalina Girald, Founder of Naja

With a solid financial foundation and a growing customer base, Naja is poised for continued success in the future. The brand’s innovative approach to sustainable fashion and empowerment of women through employment opportunities sets it apart in the lingerie industry.

Naja Shark Tank Update

Naja’s commitment to sustainability and social causes is not only reflected in its products but also in its financial performance. With a net worth of $3 million and annual revenue of $3 million, Naja has proven that ethics and profitability can go hand in hand. Through its luxury lingerie offerings, Naja continues to make a positive impact, empowering women and changing the landscape of the fashion industry.

Catalina Girald’s Journey as the Founder

Catalina Girald, the founder of Naja, is a motivated and ambitious entrepreneur who has made a significant impact in the lingerie industry. With her strong leadership and vision, she utilized her skills and educational background to create a brand that stands out in the market.

Having obtained an MBA from Stanford University, Catalina’s educational credentials equipped her with the knowledge and expertise needed to navigate the business world successfully. However, it was a casual conversation at a bar that sparked the idea for Naja, and Catalina was determined to turn that idea into a reality.

“I wanted to create a lingerie brand that not only offers beautiful products but also makes a positive impact on the world,”

Driven by her passion for social causes, Catalina’s vision for Naja goes beyond just creating fashionable innerwear. She wanted to build a brand that prioritizes sustainability and empowers women. Through Naja, Catalina has been able to achieve these goals, making a difference in the lives of both consumers and single mothers in Colombia.

Catalina’s journey as the founder of Naja showcases her determination, creativity, and commitment to making a positive change. Her leadership has guided Naja to become a renowned brand known for its ethical manufacturing practices, unique designs, and dedication to sustainability.

Key Achievements Details
Founder’s Educational Background MBA from Stanford University
Inspiration Behind Naja A conversation at a bar
Vision for Naja To create a brand that empowers women and prioritizes sustainability

Catalina Girald’s Motivation

Catalina Girald’s motivation to create a lingerie brand stems from her desire to make a positive impact on the world. She wanted to challenge the traditional norms of the industry and create a brand that not only offers high-quality products but also aligns with her values of sustainability and empowering women.

With her strong leadership and unwavering dedication, Catalina has successfully steered Naja toward success, gaining recognition for its unique designs, commitment to ethical manufacturing practices, and contributions to social causes.

Catalina Girald - Founder of Naja

As the founder of Naja, Catalina Girald’s journey is an inspiration for aspiring entrepreneurs. Her drive, passion, and commitment to making a difference have propelled Naja to new heights, cementing its position as a socially responsible and innovative lingerie brand.

Key Milestones and Accomplishments

Naja, the luxury lingerie brand known for its commitment to sustainability and empowering women, has achieved several significant milestones and accomplishments since its inception. These achievements have solidified Naja’s position as a socially responsible brand that values ethical manufacturing and making a positive impact on the world.

Shark Tank Appearance

One of Naja’s most notable milestones was its appearance on the hit TV show Shark Tank. This platform provided valuable exposure for the brand, showcasing their unique mission, sustainable practices, and quality lingerie offerings to a wide audience. While Naja did not secure a deal from the Sharks, the visibility gained from the episode contributed to the brand’s subsequent success.

Raising Funds in Silicon Valley

Naja’s commitment to ethical manufacturing and sustainable practices attracted the attention of investors in Silicon Valley. The brand raised a significant amount of capital, allowing them to further develop their operations, expand their product line, and continue making a positive social impact. This accomplishment showcases the industry’s recognition of Naja’s potential for growth and success.

Establishing Own Manufacturing Facility

In line with its commitment to ethical manufacturing and empowering women, Naja established its own manufacturing facility. This strategic move gave the brand greater control over its supply chain, ensuring fair treatment and opportunities for its employees. By having their own facility, Naja can maintain consistent product quality while upholding their commitment to social responsibility.

“Underwear for Hope” Program

Naja’s dedication to empowering women took shape through their “Underwear for Hope” program. This initiative provides training and employment opportunities for single mothers in Colombia, helping them build sustainable careers. Through this program, Naja is not only transforming lives but also contributing to the empowerment of women worldwide.

Key Milestones and Accomplishments Description
Shark Tank Appearance Provided valuable exposure and showcased Naja’s unique mission
Raising Funds in Silicon Valley Attracted capital to support growth and development
Establishing Own Manufacturing Facility Ensured ethical manufacturing and greater control over supply chain
“Underwear for Hope” Program Empowered single mothers through training and employment opportunities

These key milestones and accomplishments reflect Naja’s commitment to making a positive impact while offering high-quality, sustainable lingerie. Through their dedication to ethical practices and empowering women, Naja has positioned itself as a socially responsible brand that continues to thrive in the competitive lingerie market.

Naja Shark Tank


Despite not securing a deal on Shark Tank, Naja has experienced impressive growth and success in the lingerie market. The brand’s commitment to sustainability and ethical manufacturing practices has resonated with customers, distinguishing it from its competitors. Naja’s unique designs and body-positive messaging have also contributed to its popularity.

Since its appearance on Shark Tank, Naja has continued to evolve and expand its product line, offering a wider range of bras, underwear, and even face masks. The brand’s dedication to providing fashionable and sustainable options at affordable prices has garnered positive reviews from customers.

Naja’s success story serves as a testament to the power of entrepreneurship and social responsibility in the fashion industry. As the brand continues to grow and make a positive impact, it remains an inspiration for other aspiring entrepreneurs and a favorite among conscious consumers who value style and sustainability.


What is Naja?

Naja is a luxury lingerie brand founded by Catalina Girald that offers high-quality, fashionable innerwear at affordable prices.

When did Naja appear on Shark Tank?

Naja appeared on Season 6, Episode 22 of Shark Tank.

Did Naja secure a deal on Shark Tank?

No, Naja did not secure a deal from the Sharks on Shark Tank.

What is Naja’s mission?

Naja’s mission is to empower women through ethical manufacturing practices and by providing employment opportunities for single mothers.

What sets Naja apart from other lingerie brands?

Naja is committed to sustainability and uses recycled materials to manufacture its lingerie, reducing its environmental impact.

What types of bras and underwear does Naja offer?

Naja offers bralettes, unlined bras, t-shirt bras, bikinis, high-waisted undies, briefs, and thongs in various sizes, colors, and designs.

What is Naja’s net worth?

As of October 2023, Naja has a net worth of million.

What are some key milestones and accomplishments of Naja?

Naja has appeared on Shark Tank, raised significant funds in Silicon Valley, established its own manufacturing facility, and launched the “Underwear for Hope” program to empower single mothers.

How has Naja’s financial performance been?

Naja has demonstrated growth and resilience in the market, generating over .9 million in annual revenue.

Who is the founder of Naja?

Naja was founded by Catalina Girald, a Nueva Latina businesswoman with an MBA from Stanford University.

What are customer reviews of Naja like?

Customer reviews for Naja are mixed, with some expressing satisfaction with their purchases and others raising concerns about quality and customer service.

What makes Naja a socially responsible brand?

Naja’s commitment to ethical manufacturing, sustainability, and empowering women sets it apart as a socially responsible brand.

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