Welcome to our comprehensive review of Prowly, a powerful PR software designed to streamline your media management and enhance your brand’s visibility. In this article, we will take an in-depth look at Prowly’s features, pricing plans, and user experience to help you determine if it’s the right fit for your PR needs. Whether you’re a small business or a PR agency, Prowly promises to simplify your workflow and deliver effective results.
- Prowly offers a range of pricing plans starting from $119/mo, making it an affordable choice for businesses of all sizes.
- The intuitive dashboard and user-friendly interface guide users through creating press releases, finding media contacts, setting up newsrooms, and sending email pitches.
- Prowly provides media monitoring tools and a media contact database for additional cost, offering comprehensive solutions for PR professionals.
- While Prowly has its pros, such as affordable pricing and responsive customer care, there are some areas for improvement, such as limited filtering options and occasional outdated contacts.
- Overall, Prowly is a reliable PR software that can help you effectively manage your media relations and track your press releases online.
Getting Started with Prowly
Getting started with Prowly is quick and easy. To begin, simply sign up for a free trial by clicking the “Try it for free” button on the website. This allows you to explore the features and capabilities of Prowly before committing to a subscription. Once you’ve signed up, you’ll receive an invitation to schedule a meeting with Prowly’s customer support team, who can provide guidance and assistance as you navigate the software.
Prowly offers two pricing plans: Essential and Professional. The Essential plan starts at $119 per month, while the Professional plan starts at $189 per month. Each plan offers different features and benefits, allowing you to choose the one that best suits your needs and budget. The pricing is transparent and there are no hidden fees, ensuring you can make an informed decision.
The Prowly dashboard is designed with simplicity in mind, providing a user-friendly experience. It guides you through the various features of the software, making it easy to create press releases, find media contacts, set up a newsroom, and send email pitches. The intuitive interface allows you to navigate seamlessly and efficiently, saving you time and effort.
In summary, Prowly offers a user-friendly platform to manage your PR activities. With its free trial option, transparent pricing plans, and intuitive dashboard, it’s easy to get started and explore all the features Prowly has to offer.
Crafting Press Releases with Prowly
When it comes to crafting press releases, Prowly offers a variety of tools and features to make the process seamless and efficient. With Prowly’s press release tool, users have the option to upload a .docx file, start from scratch, or choose from a selection of pre-made templates. This flexibility allows for easy customization and enables users to create professional-looking press releases in no time.
The press release editor provided by Prowly is designed to be user-friendly and intuitive. While it may have limited font and formatting options, it focuses on simplicity and ease of use. Users can easily add headings, subheadings, body text, and bullet points to structure their press release effectively.
It is important to note that once a press release is published on Prowly, changes cannot be made. Therefore, it is crucial for users to review their press releases carefully before publishing to ensure accuracy and readability. Prowly’s press release editor provides a preview option, allowing users to see how their press release will look once published.
The Benefits of Prowly’s Press Release Tool:
- Easy customization options with press release templates
- User-friendly press release editor
- Efficient workflow for creating professional press releases
Table: Comparison of Prowly’s Press Release Tool with Competitors
|Press Release Templates
Note: The table above provides a brief comparison of Prowly’s press release tool with two competitors. The availability of certain features may vary depending on the competitor.
In summary, Prowly’s press release tool offers users the flexibility and convenience to create professional press releases with ease. The availability of press release templates, user-friendly editor, and real-time preview make it a valuable tool for businesses and PR professionals. By utilizing Prowly’s press release tool, users can streamline their PR efforts and effectively communicate their brand’s message to the media and the public.
Prowly Media Contact Database: Expand Your PR Network
One of the key features of Prowly is its comprehensive media contact database. With Prowly’s database, you can easily find and connect with journalists, bloggers, influencers, and media professionals across various industries. This extensive database allows you to expand your PR network and reach out to relevant contacts for your press releases and media pitches.
To access the media contact database, you can either import your existing contact list or manually add new contacts to Prowly. This feature is particularly convenient for users who already have an established network and want to seamlessly transition their contacts to the platform. Prowly’s database is regularly updated to ensure the accuracy and relevancy of the contact information.
Using Prowly’s Contact Search
Prowly also offers a powerful contact search feature, allowing you to filter and search for specific media contacts based on criteria such as industry, location, and publication. This makes it easier to find the right contacts for your PR campaigns and ensures that your press releases reach the most relevant audiences.
With Prowly’s media contact database and contact search feature, you can streamline your PR outreach efforts and build strong relationships with media professionals. By leveraging the extensive network provided by Prowly, you can enhance your brand’s visibility and maximize the impact of your PR campaigns.
|Benefits of Prowly’s Media Contact Database
|Drawbacks of Prowly’s Media Contact Database
Prowly: Setting Up a Newsroom
Setting up a newsroom with Prowly is a great way to showcase your brand’s content, press releases, and news in a professional and organized manner. The newsroom feature allows you to create a custom space where you can share your media content with ease. It can be fully customized to match your brand’s design and aesthetics, ensuring a cohesive and branded experience for your audience.
With Prowly’s newsroom, you can create tabs and categories to easily organize your PR output. This makes it convenient for users to navigate through your newsroom and find the specific information they are looking for. Whether it’s press releases, brand updates, or important news, your audience can access it all in one centralized location.
|Benefits of setting up a newsroom with Prowly:
|1. Professional showcase: Present your media content in a visually appealing and user-friendly interface.
|2. Customization options: Match your newsroom to your brand’s design and aesthetics for a seamless brand experience.
|3. Easy organization: Create tabs and categories to keep your PR output organized for easy navigation.
|4. All-in-one access: Provide your audience with a centralized location to access all your press releases, news, and brand updates.
While having a newsroom on Prowly is a valuable tool for managing your media content, it’s worth noting that you can also create a media tab on your own website. This allows for a more customized experience where you have full control over the design and functionality of your newsroom. Consider your specific needs and preferences when deciding whether to use Prowly’s newsroom feature or create your own media tab on your website.
Create a professional and organized space to showcase your brand’s content and news with Prowly’s newsroom feature. Whether you choose to use Prowly’s newsroom or create a media tab on your own website, having a dedicated space to share your media content will help you effectively communicate with your audience and enhance your brand presence.
Sending Email Pitches with Prowly
One of the key features of Prowly is its ability to send engaging email pitches to media contacts. With its email editor, users have a variety of customization options to create visually appealing and personalized emails. The editor allows for the use of professional fonts, images, tables, files, and links, enabling users to craft compelling pitches that capture the attention of journalists and influencers.
Prowly also offers personalization tokens, which allow users to insert dynamic content into their emails, such as the recipient’s name or company. This level of personalization enhances the effectiveness of the pitch and helps establish a stronger connection with the target audience. Additionally, users have the flexibility to select specific recipients or email their entire contact list, depending on their PR objectives.
To streamline email campaigns, Prowly recommends sorting emails into campaigns for easy tracking and review. This feature allows users to monitor the progress of their pitches, track open rates, and analyze the effectiveness of their email outreach efforts. By organizing emails into campaigns, users can gain valuable insights into which pitches are resonating with their audience and make data-driven decisions to optimize future communication strategies.
Table: Comparing Email Customization Features in Prowly
|Sort Emails into Campaigns
Prowly’s email customization features empower users to create highly tailored and visually appealing pitches, helping them stand out in crowded inboxes and increase the chances of securing media coverage. The ability to personalize emails and track their performance through campaigns provides valuable insights for PR professionals, allowing them to refine their pitching strategies and achieve better results.
Prowly Media Monitoring: Tools and Metrics
As part of its comprehensive PR software, Prowly offers a range of media monitoring tools to help businesses track their brand’s online presence and measure the impact of their PR efforts. These monitoring tools provide valuable insights into sentiment, reach, and domain authority, allowing users to gauge the success of their PR campaigns.
With Prowly’s media monitoring dashboard, users can easily keep track of mentions, analyze trends, and identify key influencers in their industry. The dashboard features customizable widgets that display real-time data, ensuring that users have access to the most up-to-date information about their brand’s media coverage.
“Prowly’s media monitoring tools have been instrumental in our PR strategy. The ability to track sentiment, reach, and domain authority in one place has greatly simplified our monitoring process.” – Sarah Thompson, PR Manager
Furthermore, Prowly is currently developing a feature that will allow users to view campaign stats through PR reports. This upcoming feature will provide a comprehensive view of PR efforts, enabling users to analyze the success of their campaigns and make data-driven decisions. Although the feature is not available at present, it is expected to be rolled out in the near future.
|Media Monitoring Tools
|Track the sentiment associated with your brand in media mentions
|Measure the reach and visibility of your PR campaigns
|Assess the credibility and influence of media outlets
|Identify key influencers in your industry for targeted outreach
Prowly’s media monitoring tools provide valuable insights for PR professionals and agencies, allowing them to track the effectiveness of their PR efforts, measure brand sentiment, and identify key media outlets and influencers. With its upcoming PR reports feature, Prowly aims to further enhance its media monitoring capabilities, offering users a comprehensive view of their PR campaigns.
Significance of Media Monitoring
Media monitoring plays a crucial role in PR, as it allows businesses to stay informed about their brand’s reputation, industry trends, and competitors. By tracking media mentions and measuring key metrics, companies can make data-driven decisions, refine their PR strategies, and enhance their brand’s visibility and reputation.
Comparing Prowly to Muck Rack
When it comes to PR software tools, Prowly and Muck Rack are two popular options that help professionals manage media outreach and improve brand visibility. While both platforms serve a similar purpose, there are notable differences in their features and focus.
Prowly, known for its visual storytelling capabilities, offers users the ability to create press releases, find media contacts, set up a newsroom, and send email pitches. The platform’s user-friendly dashboard and customizable newsroom make it easy for PR professionals to showcase their brand’s content and engage with the media. Prowly also provides media monitoring tools and a media contact database for users who opt for an upgraded plan.
On the other hand, Muck Rack specializes in news monitoring and reporting. The platform allows users to track media mentions, monitor brand sentiment, and analyze reach and engagement metrics. Muck Rack’s comprehensive reporting capabilities provide PR professionals with valuable insights to measure the success of their campaigns.
|Visual storytelling capabilities
|Allows users to create engaging press releases and newsroom content
|Media contact management
|Provides tools for finding and organizing media contacts
|Enables users to send personalized pitches to media contacts
Muck Rack Features:
|Allows users to track media mentions and monitor sentiment
|Provides in-depth analytics to measure campaign success
|Media contact database
|Offers a database of media contacts for targeted outreach
The choice between Prowly and Muck Rack ultimately depends on individual needs and priorities. Prowly excels in visual storytelling and media contact management, while Muck Rack focuses on news monitoring and robust reporting. Both platforms have positive user ratings, with Prowly rated 4.2 out of 5 stars and Muck Rack rated 4.6 out of 5 stars on G2. PR professionals should consider their specific requirements and preferences when selecting the PR software that best suits their needs.
Exploring Alternatives to Prowly
While Prowly is a popular PR software, there are several alternatives available in the market that offer similar features and functionalities. Here, we provide a comparison of some notable alternatives to help you make an informed decision:
JustReachOut is an AI-powered PR software that focuses on personalized pitch emails and lead generation. It helps users find relevant journalists and bloggers to pitch their stories and build relationships with media professionals. JustReachOut offers a user-friendly interface and provides personalized recommendations for improving pitch effectiveness.
Cision is a comprehensive PR software solution that offers media monitoring, media contact management, and distribution services. It helps PR professionals track media mentions, manage media lists, create targeted media campaigns, and measure the impact of their PR efforts. Cision also provides access to a vast media database for finding relevant contacts.
Prezly is a PR software platform that focuses on streamlining the creation and distribution of press releases and multimedia content. It allows users to create and distribute engaging stories, manage media contacts, and measure the impact of their PR campaigns. Prezly offers customizable newsrooms, email pitching tools, and media contact management features.
Meltwater is a media intelligence platform that offers a comprehensive suite of PR and marketing tools. It provides media monitoring, social media listening, influencer identification, and media contact management. Meltwater offers powerful analytics and reporting features to measure the impact of PR campaigns and gain valuable insights.
|AI-powered personalized pitch emails, lead generation
|Contact for pricing details
|Media monitoring, media contact management, distribution services
|Contact for pricing details
|Press release creation and distribution, customizable newsrooms
|Contact for pricing details
|Media monitoring, social media listening, influencer identification
|Contact for pricing details
These are just a few examples of alternatives to Prowly. Depending on your specific needs and budget, it’s important to research and compare different PR software options to find the best fit for your business or agency.
Remember to consider factors such as pricing, features, ease of use, customer support, and user reviews when making your decision. Each PR software has its own strengths and weaknesses, so take the time to evaluate which one aligns best with your PR goals and requirements.
Prowly Pros and Cons
When considering PR software, it’s important to weigh the pros and cons. Prowly has several advantages that make it a popular choice among PR professionals. Firstly, Prowly offers affordable pricing plans, making it accessible to businesses of all sizes. This allows startups and small agencies to benefit from PR software without breaking the bank.
Another key advantage of Prowly is its comprehensive metrics and media monitoring tools. Users can track media mentions, sentiment, reach, and other important PR metrics. This data is crucial for evaluating the success of PR campaigns and making informed decisions.
|1. Affordable pricing plans
|2. Comprehensive metrics and media monitoring tools
|3. User-friendly interface
|4. Responsive customer care
Additionally, Prowly offers a user-friendly interface that is easy to navigate. The dashboard guides users through the various features and makes it simple to create press releases, find media contacts, and send email pitches. This intuitive design saves time and minimizes the learning curve for new users.
However, there are a few potential drawbacks to consider. Some users have reported limited filtering options for media contacts, which can make it challenging to find specific contacts within the database. Additionally, occasional outdated contacts have been reported, which may require manual verification to ensure accuracy.
|1. Limited filtering options for media contacts
|2. Occasional outdated contacts
|3. Lack of specific campaign success stats
While these cons may be areas for improvement, overall, Prowly offers a range of valuable features and benefits for PR professionals. Its affordable pricing, comprehensive metrics, and responsive customer care make it a strong contender in the PR software market.
Testimonials and Customer Reviews
Prowly has received glowing testimonials and positive customer reviews from satisfied users who have found value in the software’s robust features and user-friendly interface. Here are some testimonials from Prowly customers:
“Using Prowly has revolutionized our PR efforts. It has streamlined our media outreach process and allowed us to effectively communicate our brand’s message. The customer support team is always responsive and helpful, making our experience with Prowly even better.”
“Prowly has become an indispensable tool for our PR agency. It has helped us manage our media contacts, craft compelling press releases, and monitor our brand’s visibility. The intuitive dashboard and customizable newsroom have enhanced our overall PR strategy and made our work more efficient.”
These testimonials highlight the role that Prowly plays in improving communication activities and simplifying PR processes for businesses and agencies. With its user-friendly interface, comprehensive features, and exceptional customer support, Prowly has earned the trust and appreciation of its users.
These user ratings further validate the positive experiences and satisfaction that customers have had with Prowly. The software’s high ratings across multiple platforms indicate its reliability and effectiveness in the PR industry.
Final Thoughts and Recommendations
After examining the features and capabilities of Prowly, it is evident that this PR software offers valuable tools for managing media relations and optimizing brand visibility. With its user-friendly interface and affordable pricing options, Prowly provides a comprehensive solution for businesses, agencies, and entrepreneurs in the PR industry.
While there is room for improvement in the press release tools, the convenience of uploading .docx files, utilizing templates, and starting from scratch offers flexibility and customization options. The ability to create a personalized newsroom and send engaging email pitches further enhances PR efforts.
One of the standout features of Prowly is its media monitoring dashboard, which provides comprehensive metrics and allows users to track sentiment, reach, and domain authority. The upcoming PR reports feature will further enhance the ability to monitor campaign success and gain insights into PR efforts.
In conclusion, with its media contact database, media monitoring tools, and email features, Prowly offers a reliable and efficient solution for managing PR activities. Despite some limitations, the software’s overall performance and responsive customer care make it a recommended choice for PR professionals. With a final rating of 7.9 out of 10, Prowly is a trustworthy PR software that assists in streamlining media relations and maximizing brand visibility.
What is Prowly?
Prowly is a PR software that helps businesses manage media contacts, shape narratives, and create press releases
Does Prowly offer a free trial?
Yes, Prowly offers a 7-day free trial
What are the pricing plans for Prowly?
Prowly offers two pricing plans: Essential starting at $119/mo and Professional starting at $189/mo
How does the Prowly dashboard work?
Prowly’s dashboard has a simple design and guides users through creating press releases, finding media contacts, setting up a newsroom, and sending email pitches
What options are available for creating press releases with Prowly?
Prowly allows users to upload a .docx file, start from scratch, or choose from templates
Can I import my existing media contact lists to Prowly?
Yes, Prowly provides the option to import or manually add existing media contacts
Does Prowly have a media contact database?
Yes, Prowly offers an extensive media contact database with contacts from various industries. Access to the database requires an upgraded plan
How do I set up a newsroom with Prowly?
Prowly allows users to create a custom newsroom to showcase their brand’s content, press releases, and news. The newsroom can be customized to match the brand’s design and includes tabs and categories for easy organization
What email features does Prowly offer?
Prowly provides users with the tools to send engaging email pitches to media contacts. The email editor offers customization options like professional fonts, images, tables, files, and links
Does Prowly offer media monitoring tools?
Yes, Prowly offers a media monitoring dashboard with widgets to track sentiment, reach, domain authority, and more
How does Prowly compare to Muck Rack?
Prowly and Muck Rack are both PR software tools, but Prowly focuses on visual storytelling and finding media contacts, while Muck Rack specializes in news monitoring and reporting
What are some alternatives to Prowly?
Some alternatives to Prowly include JustReachOut, Cision, Prezly, Meltwater, Signal AI, Newswire, Agility PR Solutions, TV Eyes, and PRgloo
What are the pros of using Prowly?
Prowly offers affordable pricing, comprehensive metrics, email features, and responsive customer care
Are there any cons of using Prowly?
Some cons of using Prowly include limited filtering options and occasional outdated contacts. Additionally, specific campaign success stats are currently not available
What do customers say about Prowly?
Customers have provided positive testimonials and reviews, highlighting the role of Prowly in their communication activities and praising the company’s customer support